During this month of Cupid’s love and candy, it’s heart-warming to see that by the generosity of others, our city teens have the opportunity to simply fall in love with nature.
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We closed out the year with our largest adventure ever - an all-school, all-student ice skating celebration at Indian Hill Winter Club. Over 300 students joined us for a night on the ice and s'mores around the campfire. But the highlight of the evening was revealing our new brand to our teens. They couldn't have been more excited to see the new logo and name (and rock our new Crew gear)!
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Adventure Crew Name and Logo
Why the change? Branding is a powerful tool to help build and drive an organization forward. The purpose of our good work needed a distinctive and concise name and image that enables us to become both scalable and memorable - an inspirational identity that captures the full essence of who we are.
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Our largest kayaking adventure ever took place this September with over 160 students, advisors, volunteers, and staff! We traveled 5 miles down the Little Miami River and stopped off at the Loveland Castle for lunch. Our strong numbers at the start of the year are no doubt thanks to the recruiting efforts of our awesome Program Managers, Paige and Clint.
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Prompted in part by Adventure Crew’s selection as a 2018 Impact 100 Grant Recipient, Adventure Crew is seen now as a true force of nature throughout Cincinnati!
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We hosted our Adventure Crew’s Big Camp Out weekend, that most of our students look forward to every year!
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